ELIZABETH KNUP: The opportunity for Pearson in China is actually quite broad and cuts across all the different businesses that we have in China, including Penguin, the Financial Times and Pearson Education. Over the last couple of years we’ve made some great strides in purchase of some English language teaching schools, which really expands the platform for all of our education products in China in to the market.

COLE WANG: We are running the number one brand practical English school in China, and the more Chinese people like practical education, more now, so going to be more people come to Dell, to our professional practical education.

GARFIELD SCOTT: The students are most excited about studying English, and what that means is well, they come to class every day. They understand that this will make a great difference in finding a job.

ANA: I’m studying English because it’s a necessity in my job, it’s my working language, because I need to talk with my foreign staff, and writing English in mail with them. So it’s very important to me.

COLE WANG: We already have 20 centres in Beijing, five centres in other province, so next step we are going to have five more centres in Beijing first, and in the same time we’re going to have another ten centres next year in other province.

ELIZABETH KNUP: In the education company really one of our core strengths is English language teaching and training. A large percentage of our publishing is for the English language teaching market. The Pearson Test of English will soon be launched in China, so the English language is an important strength of Pearson’s, and it’s a need in China. At the same time we also publish in Chinese other material for Chinese consumption, both trade books in the terms of Penguin, and educational textbooks, in a wide, wide range, for a range of age levels from primary school all the way through higher education. Penguin has made some incredible advances and has published, as you probably know, Wolf Totem in English, and has also brought the Penguin classics in to China, in to Chinese for the first time.

JO LUSBY: The brand of Penguin is surprisingly well-known here. It’s great to be involved in the foundation of this very important market. I talk about spending three years building foundation stones for Penguin, but what we’ve also really done is build a lot of foundation stones for the format that foreign publishers can engage in China, and it’s superb for us to be in a position to be able to actually feel as though we’re getting our hands on the future shape of a market that, by any measure, is going to be huge.

ELIZABETH KNUP: For the Financial Times, of course, we have the FT Rui Magazine is in Chinese. FTChinese.com is in Chinese, but we, of course, also have the newspaper, that’s in English. So I think, personally, I feel that as we grow in China more and more of our content should be in Chinese to address an even larger Chinese speaking market. At the same time, the English language component of what we do will continue to be important.

TRACY ZHANG: I have to say that China is really a good market for us, though the challenge is also very big. But I believe there will be more creative ways and more revenue sources for FTChinese.com. Most of our 1.2 million registered users they are mainly business professionals working for multi-nationals, for state owned companies and for government agencies in China, and they are eager for business information in the first time, I mean, on a timely manner. So they are very keen to read our content on FTChinese.com. Especially they like our columns very much. And so the average monthly page view for FTChinese.com is about 9 million.

SHEN QING: I think the most uniqueness of FT Rui is because it’s launched based upon the success of FTChinese.com. And this is - in China it’s never done before. You have the website first, and then the print media. Most of print media is through the reverse one. And then the website never really takes off. But here, in China, the FTChinese.com after three years is number one foreign owned website.

ELIZABETH KNUP: Because the private education sector in China is more open to foreign investment and is growing very rapidly, the opportunities for growth for Pearson Education in China are tremendous. We’ve really only just begun in China, and across all the businesses there’s great opportunity. There’s a thirst for knowledge, a thirst for information, and a thirst for education among the Chinese people.