Everyone at Pearson is motivated by a common purpose to really make a difference in the world through education.

It's a very exciting time now in education. We're going through a tremendous transformation, and people are looking for new ways to learn and new ways to teach, and Pearson's really at the forefront to deliver better education. The second thing you should know about Pearson, it just consists of great people.

Our strategy consists of several elements, first is what we call Content Plus. We have great content, and we have great authors. We have the leading brands in the business. So our whole strategy is about how do we really enhance that great content by adding more that really enables people to personalise and make learning more interactive. And what we're finding is that content with that Plus really does improve learning. Students basically get better grades, it improves how professors teach and faculty teachers are engaging students more, and they're improving the cost of education, structure and productivity.

The demand for education is burgeoning around the world, and so global expansion is a key strategy.

And what we know is that people really do understand the importance of education.

Education is a ticket to success. Education does enable people to achieve their dreams, to get jobs, to be motivated, to learn languages. And what we also know is that Pearson is the leading education company in the world and we are making a difference.

WILL ETHRIDGE