Our overriding goal is to help every student succeed, to teach every learner in their own way and to meet them where they are, and to help them be successful.

Pearson has been a participant in the US school market for a long time. We have strong heritage brands, with brands like Scott Foresman and Prentice Hall, NCS, the Stanford Achievement Test, AGS and many others that resonate with our customers.

Increasingly, we are integrating our individual programmes into solutions. This is critical for school districts, because they're looking for alignment across their assessment, their instruction and so on. So we can take individual learning packages on our enterprise reporting systems, and make it such that they work together so that student data is fed in real time from one programme to another.

Personalisation is another goal that we have at Pearson. This is increasingly important and increasingly possible because of the use of technology.

We have NovaNET, SuccessMaker, our newer programmes like enVisionMATH that provide personalisation to the student. These deliver real-time feedback to students and help on the areas that students aren't doing well in, as well as provide feedback for teachers so that teachers can tailor their instruction to meet the student where the student's at.

There's never been a time of greater change in the US school market than there is today. At Pearson we serve all parts of the US school market - teachers, parents, students, the community, administrators. So many of my colleagues are former teachers, probably 70 - 75%, and they bring the same commitment that they brought as teachers to their work at Pearson.

STEVE DOWLING